New Coke Summer Ad

Storyboards, loves the new coke ad due to break at the end of this month replacing the old "coke side of life" strap line with "Open happiness". The ad features bizarre furry creatures who burst into song as coke is fed to them via spray nozzles above thier heads.... well it's a case of action speaking louder than words so be sure to check out another Mother delight at campaignlive.co.uk/thework. Expect these creatures to be invading our homes all summer long.

Recycled Typography

Dismantling old signs and turning each letter into a lamp was the idea Character came up with. Once a letter was separated from the sign, it would have to be cleaned and LED lights added to create these cool lamps. The promotional pictures look amazing using the lamps to light up the environment in which it was placed.


You can view more pictures over at Toxel.

What do teens want?

It's a never ending answer but this article by the Sydney Morning Herald opens up some intersting ideas about the teen tech market. Not longer is geek uncool but instead rapidly becoming a the most popular tribe to be in.

TEENS ON TECH: WHAT'S HOTTER?

* 93 per cent say internet rather than TV.

* 71 per cent say texting rather than instant messaging.

* 69 per cent say magazines rather than blogs.

* 65 per cent say Mac rather than the PC.

* 57 per cent say Facebook rather than MySpace.

Celeste Prize 2009

The Celeste Prize has been a national competition in several different countries including UK Germany and Italy, but now for the first time in 2009 the Celeste Prize is opening its doors to the international market. It is organized by a non-profit cultural association in Italy, which has no sponsors and is entirely dependent on the goodwill and subscriptions made by artists. Celeste Prize 2009 awards 40,000 euro in 5 categories: Live Media, Video & Animation, Installation & Sculpture, Photography & Digital graphics, and Painting. Why not give it a shot? If you are interseted you can find all the details on the Celeste Prize website which is unsurprisingly: www.celesteprize.com

Tarantino Mix

Chopping footage from Tarantino films, Electric Method were able to create this cool video, using the sound from the clips to create beats over the top of carefully selected music.